Mr.Charlie’s TMS – Clyde & Seventh

CLIENT

Mr.Charlie's TMS

LINKS

MrCharlies.co
@MrCharlies

WORK

Brand Design
Restaurant Design
Menu Creation
Packaging Design
Photography
Video/Production
Illustration
Copy Writing
Web Design/Dev
Social

ABOUT

Privately funded and independently built by Taylor McKinnon and Aaron Haxton, Mr. Charlie’s grew from a single idea into one of the most recognizable independent plant based fast food brands in the world.

Together, the duo shaped every layer of the brand, from identity, creative direction, and menu creation to storytelling, packaging, campaigns, social presence, and overall world building. Built through instinct, emotional connection, disruption, and culture driven storytelling, the company evolved into an internationally recognized eight figure business with stores and franchise partnerships spanning multiple countries.

The project attracted private investment and strategic partnerships from globally recognized figures including Mike Iser, Travis Barker, Kourtney Kardashian, Future, Ric Flair, Mike Tyson, and other key cultural partners aligned with the long term vision of the brand.

Built for global scale from the beginning, Mr.Charlie’s became proof that independent brands with a real point of view can compete worldwide without losing their soul. Taylor McKinnon and Aaron Haxton remain owners and active creative forces behind the company.